Groups Go Techno

Most group sales professionals have heard about Groople.com, but there are some other sites popping up out there as well. GroupAbout.com is a relatively new one with exciting prospects for arts organizations. They offer banner advertising on search results pages.

Lets say that the group is planning a trip to Pittsburgh, for example. When they put in that information when looking for hotels or restaurants, The Pittsburgh Cultural Trust banner would appear. Hopefully the group leader will say, “Hey, I think we should go to a show!”

The advertising is not the cheapest thing in the world, but perhaps a couple organizations pooling their money could make it doable.

That Extra Little Bit…

Wouldn’t it be great if all groups wanted to come and see a show just for the joy of art? If it was so important to them that it doesn’t matter what the tickets cost and they are thankful for the group discount. Unfortunately this isn’t the case. Group leaders are bombarded with offers from various attractions that might include many things in addition to the group discount on the tickets themselves. How do arts organizations keep up and still make themselves viable?

Offer something extra.

This could be something as simple as a complimentary keepsake of some sort (program, t-shirt, poster, etc.). It could also be a bit more lucrative such as a free drink ticket to the bar at the theatre. Interactive elements work really well also such as a backstage tour, meet-and-greet with the performers, special pass to watch the ballet dancers warm up on stage. This also helps the groups to become more involved with your artform and make it more likely that they will fully enjoy the performance. The more they know, the more they’ll like it.