Most arts organizations have some sort of e-marketing program. Whether it is through PatronMail, Constant Contact, Exact Target or similar, the general principals remain the same. You collect e-mail addresses and then send out pretty, formatted e-mails about upcoming events.
Groups should also be receiving special information on a regular basis. Whether it is to announce your upcoming season, offer a special deal, or remind about an approaching payment deadline. It is also great to produce an e-newsletter just for groups perhaps with “behind-the-scenes” information or information about a special group benefit.
Don’t let your Marketing Director or Box Office Manager forget about you when they are sending our e-mail blasts!