Joining the E-Mail Age

Most arts organizations have some sort of e-marketing program. Whether it is through PatronMail, Constant Contact, Exact Target or similar, the general principals remain the same. You collect e-mail addresses and then send out pretty, formatted e-mails about upcoming events.

Groups should also be receiving special information on a regular basis. Whether it is to announce your upcoming season, offer a special deal, or remind about an approaching payment deadline. It is also great to produce an e-newsletter just for groups perhaps with “behind-the-scenes” information or information about a special group benefit.

Don’t let your Marketing Director or Box Office Manager forget about you when they are sending our e-mail blasts!

Pittsburgh: Most Livable City

Just this past Thursday, Pittsburgh, PA was rated the nation’s “Most Livable City.” Over 300 metropolitan areas as scored on attributes in nine categories: housing affordability (cost of living); transportation; jobs; education; climate; crime; health care; recreation; and ambience (museums, performing arts, restaurants and historical districts).

Although I’m sure the score was low in the “climate” category, I can be certain that “ambience” made up for it.

Pittsburgh’s performing arts and cultural scene is thriving. With the centrally-located Cultural District featuring theaters, museums, and galleries, as well as the internationally known Carnegie Museum and Library and Warhol Museum. It wasn’t random that the first ever National Performing Arts Convention was held there in 2004.

It doesn’t hurt that some of the largest arts funders are headquartered in Pittsburgh – Richard King Mellon Foundation, Grable Foundation, Heinz Endowments, McCune Foundation, and The Forbes Funds (just to name a few).

So, KEEP IT UP Pittsburgh!