I can’t stress enough the importance of having a Group Sales presence on your .org’s website. Even just 3 years ago, it wasn’t all that common to see an entire page of a site dedicated to Group Sales. Now, it is a necessity.
I still come across sites that do indeed have a page for Group Sales, but there is only one sentence that goes a little something like this:
Main Street Opera Company offers discounts to groups of 10 or more. Please e-mail [email protected] for more information.
I know that in the end, all Group Sales Managers want to have personal contact with their group leaders, but it is imperative that more information about your program is provided so that they want to make the call.
Here are some of the necessities for your Group Sales page:
1. Phone Number
2. E-Mail Address
3. Minimum Group #
4. Ticket Discount Amount
5. Payment Options (pay over time, deposit due up front, etc.)
You also probably want to update your page frequently and include any specials or extra discounts that you are offering. Also, if you have the option, have your website administrator put in a fillable form where a prospective group leader can fill in their name, group name, and contact information for you to get back to them about their inquiry.