Group Sales has always been a bit of a mis-nomer for me. In reality, we are “marketing” to groups rather than “selling.” Some larger Group Sales departments do have a bit more of a sales edge, but the vast majority of us are doing things on a smaller scale for mid- and small-size organizations.
The 2007 Arts Marketing Conference is coming to Miami. Group Sales Managers should go as well as those people who have the word “marketing” in their job title. Valuable marketing ideas can come up that can be directly translated to Groups.
The more information and knowledge you have in your arsenal, the better!