Entries by Ceci

Social Media Update 2016

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about how people are using social media. Over the past decade, Pew Research Center has documented […]

How to Create Custom Audiences on Facebook

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know about the power of Custom Audiences and Lookalike Audiences. […]

Stop Buying Online Ads Direct Right Now

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station, or magazine? STOP. Placing ads direct on sites like these is the equivalent of ye olde “spray […]

3 Things All Your Facebook Posts Should Have

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal with Facebook (or any […]

How To Create Custom Dashboards

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. Do you have specific pieces of data that you always want to see when you’re checking your Google Analytics? (Because I know you are checking your Google Analytics regularly, right? Yes. Yes, you are.) A super handy way […]

No One Cares About Your Website Slider

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their website.  You probably do right now.  Well, the cold hard truth is that very few people are actually […]

How To Find The Truth About Your Audience Demographics

We all have anecdotal information about who buys tickets to our organization’s event.  “Well, our people are all [insert adjective here]” or “our people are [insert adjective here] so they prefer to…” If this sounds familiar to you, you are not alone. But how well do you REALLY know your audience?  Do you actually have […]

How To Create A “Dark Post” On Facebook

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. Updated on December 19, 2016 Have you ever experimented with so-called “dark posts” on Facebook?  A dark post (also called an unpublished post) is a post that doesn’t show up on your page but can be promoted through […]

It’s Official: Click Click Done Was The #1 RANKED SESSION Among #NAMPC 2015 Attendees!

By Drew McManus This post originally appeared on ArtsHacker.com. We are so pleased to learn that the Click.Click.Done. Developing Your Google Analytics Skills session at the 2015 National Arts Marketing Project Conference was ranked as the #1 session among session attendees!The session was developed by Arts Hacker Editor-in-Chief Drew McManus along with contributors Ceci Dadisman […]