A couple weeks back, I had a lovely conversation with Jared Hughes (@LegacyPlanning) who found me on Twitter as I am the head tweeter at Palm Beach Opera. He included my comments in his most recent blog post:
TWITTER HACKS AND FLACKS
Palm Beach Opera
In seeking other examples of fundraising success for this article, I turned to my own 521 followers (which seems to grow every time I post to the AFP listserve with my handle @LegacyPlanning). First I just tweeted it to all my followers. A few wrote back. I followed Beth’s advice and targeted ten NPOs that I especially wanted to interview and direct messaged them – ALL responded almost immediately in the affirmative. I also posted my question on Linkedin and heard from still more people.
Ceci Dadisman, Group Sales and Marketing Manager at the Palm Beach Opera says, “We use Twitter to have a communication vehicle that allows us to tell our patrons what we are doing in a more immediate way. It gives us an edge and corners the market since not many other arts organizations in our area are on it.”
When I asked her to tell me her Twitter success story, she told of a hocky-stick spike in ticket sales of $12 student seats to evening performances and condensed kid-friendly, mini-versions when @TimeandMoney, a reporter from the Sun-Sentinel, re-tweeted an announcement, ran it in the next days’ 605,600 papers and posted it on-line as part of her her well-read “Time and Money” column.
Journalists looking for fresh material and new patrons aren’t the only one’s following @palmbeachopera. Dozens of other opera companies from all over the world are sharing ideas and collaborating with Ceci via their tweets.