Offer an Incentive

Recently I recieved this e-blast from Minnesota Opera. While it was not sent from the Group Sales Department, it does show a great tactic: providing an incentive to take action in a timely manner.

This principal can easily be applied to groups. Offer something extra if groups place their order early. Have some seats to fill 2 weeks away from opening night? Add something extra for that last push for groups.

As with most people, some groups tend to wait until the last minute to place their order for fear that something else will come up. Making it worth their while to place their order early (or place it at all) can do wonders!

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