My perspective on arts marketing and nonprofit communications.


  • Virtual Museum Tours Are So March
    by Ceci Dadisman on May 21, 2020 at 7:00 am

    In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours in those initial days but, if you have been looking at your data, you probably have seen a drop-off in […]

  • Which Is Better: Plain Text Or Designed Emails?
    by Ceci Dadisman on May 14, 2020 at 7:00 am

    A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, nonprofit newsroom produces award-winning stories, podcasts and events. For a time sensitive fundraising […]

  • To Google Grant Or Not To Google Grant
    by Ceci Dadisman on April 23, 2020 at 7:00 am

    Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are more requirements to keep the grant in compliance and that has caused many organizations to let their grants […]

  • If You’ve Got A Date, You Can Automate
    by Ceci Dadisman on April 7, 2020 at 7:00 am

    Automating emails can be a huge time-saver, not to mention provide more relevant messages to the recipients. In addition to the standard automated emails sent when people sign up for your list or after a transaction, you can use date-based emails to reach your audience at the right time with the […]