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How to Create Custom Audiences on Facebook

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This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running…

Stop Buying Online Ads Direct Right Now

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This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station,…

How To Create Custom Dashboards

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. Do you have specific pieces of data that you always want to see when you’re checking your Google Analytics? (Because…

No One Cares About Your Website Slider

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This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their…

How To Find The Truth About Your Audience Demographics

We all have anecdotal information about who buys tickets to our organization’s event.  “Well, our people are all [insert adjective here]” or “our people are [insert adjective here] so they prefer to…” If this sounds familiar to…

Adding heatmapping to your website

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If you know me even just a little, you know that I love data.  Especially in the field of arts marketing because we tend to have our own preconceived notions as arts marketers on what "our people" like, what they want, and how they behave.…
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How to make great email and social media graphics without Photoshop

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As arts marketers, our time is limited and we often don't have professional graphic designers on staff.  Although I'm skilled in Photoshop, it can be time consuming to create even a simple graphic for a Facebook post or a quick email blast. That…
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The New Arts Model (Repost)

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Michael Kaiser recently wrote about the new arts model in the Huffington Post.  What are your thoughts on his thoughts? If I hear one more pundit or read one more blog suggesting that 'old models' of arts organizations are dying and that 'new…
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Have you thought about an arts virtual assistant?

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Launching today: ArtsArmy.org arts virtual assistants, a new firm trying a different approach to solving “brain drain” caused by high turnover in arts and cultural organizations. ArtsArmy.org gives arts groups access to skilled part-time…