3 Reasons to Choose iContact over Constant Contact

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First off, let me tell you that I am receiving no compensation from iContact nor do I have a customer service horror story about Constant Contact.  What follows is simply my opinion. Why I think that non-profits should use iContact instead…

4 Tips To Help You Write a Group Sales Intro Letter

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Do you want to include a letter with your group sales brochure?  Not sure where to start?   In general, letters to ticket buyers (or potential ticket buyers) should be rather short (no more than 3 paragraphs) and written in a personable tone.…

Brochures A-Go-Go

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Ladies and gentlemen:  it's that time of year again!  Time for group sales brochures! As per usual, e-mail me a PDF of your brochure and I'll post it online so we can all learn and share.

Box Office vs. Group Sales

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My newest (cyber) friend is Erin Vargo who is the Audience Development and Group Sales Manager at The 5th Avenue Theatre in Seattle.  She recently sent me a very interesting blog post from the off-stage right blog: Better box office and front…

Access the softer side of your group sales message

I know all of you out there are piggybacking on your arts .org's general marketing message.  You use the same marketing verbiage for each show, get your group discount prices based on the regular ticket prices, and use the same graphics and…

Mini-Brands?

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So, lets think of your .org's overall branding campaign as the "brand."  Your marketing campaign would be a "mini-brand" within the larger brand. It is important to realize that any good Group Sales campaign is going to mirror that of the…

innOVATIONS

For this installment of innOVATIONS, I am pleased to bring you the thoughts of Chris Harrower, Group Sales blogger extraordinaire. I asked him for his thoughts on new ways of doing things in the field of Group Sales. New ways of doing things?…

Service Fees

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I will be the first to tell you that I am not a fan of service fees. They seem to be on everything nowadays. I AM, however, a fan of service fees on group ticket orders. I generally think they shouldn't be above $5 for regular orders with…

Multi-Level Marketing

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I've always thought that "Group Sales" was a bit of a mis-nomer. I prefer to think about it as "Group Marketing." Why? Essentially, Group Sales Managers aren't really hard-selling or cold-calling but, in fact, carefully crafting plans to…

Take Matters Into Your Own Hands

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How can I get more groups?Question: My last postcard/brochure mailing was successful in gaining repeat groups. But what about the other 2000 groups on my lists that have never been to one of my performances?Answer: Host a FAM.Most FAM tours…