Adding heatmapping to your website

, , , ,
If you know me even just a little, you know that I love data.  Especially in the field of arts marketing because we tend to have our own preconceived notions as arts marketers on what "our people" like, what they want, and how they behave.…
Canva Sample 1

How to make great email and social media graphics without Photoshop

, ,
As arts marketers, our time is limited and we often don't have professional graphic designers on staff.  Although I'm skilled in Photoshop, it can be time consuming to create even a simple graphic for a Facebook post or a quick email blast. That…
Canva Sample 1

The New Arts Model (Repost)

, , ,
Michael Kaiser recently wrote about the new arts model in the Huffington Post.  What are your thoughts on his thoughts? If I hear one more pundit or read one more blog suggesting that 'old models' of arts organizations are dying and that 'new…
Canva Sample 1

Have you thought about an arts virtual assistant?

, , , ,
Launching today: ArtsArmy.org arts virtual assistants, a new firm trying a different approach to solving “brain drain” caused by high turnover in arts and cultural organizations. ArtsArmy.org gives arts groups access to skilled part-time…
Canva Sample 1

Do you infographic?

, ,
Palm Beach Opera's infographic is featured in a post on the awesome NonProfit Communications Blog! Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 1 Guest Post by Julia Reich of Julia Reich Design Introduction Charts.…
Canva Sample 1

Project Management in the Cloud

, , , ,
Are you tired of maintaining multiple Excel spreadsheets, Word documents, and Outlook calendars to run your events?  I've got some cloud-based project management solutions for you that can greatly help staff communication and collaboration…
Canva Sample 1

Technology Integration at Palm Beach Opera

, , , , ,
This post was originally written for the Culture Builds Florida Blog. You may think that opera and technology don’t go together, but the arts are quite perfect for integration with all things digital.  Here are 5 things that we use regularly…
Canva Sample 1

What is Your Cultural Organization Doing on its Summer Vacation?

, , ,
By Katie Walsh-Edwards For many South Florida cultural organizations, summer means an end of the programming season as snowbirds head north. This easy, breezy slowdown might seem like a welcome break; but arts marketers be warned, you could…
Canva Sample 1

Using Sprout Social To Monitor Social Media

, , , ,
I recently began using Sprout Social to monitor and manage the social media account at Palm Beach Opera and I've got one thing to say about it: I LOVE IT! There are many social media monitoring sites out there but many of them are just too darn…
Canva Sample 1

Butts In Seats: 5 Tips for Event Marketing Using Social Media

, , , ,
This post originally appeared Kivi Leroux Miller's NonProfit Marketing Blog. Social media is an important piece of the event marketing puzzle.  Unlike most nonprofits that are marketing one product all year long (a charitable cause),…