The New Arts Model (Repost)

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Michael Kaiser recently wrote about the new arts model in the Huffington Post.  What are your thoughts on his thoughts? If I hear one more pundit or read one more blog suggesting that 'old models' of arts organizations are dying and that 'new…

Have you thought about an arts virtual assistant?

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Launching today: ArtsArmy.org arts virtual assistants, a new firm trying a different approach to solving “brain drain” caused by high turnover in arts and cultural organizations. ArtsArmy.org gives arts groups access to skilled part-time…

Butts In Seats: 5 Tips for Event Marketing Using Social Media

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This post originally appeared Kivi Leroux Miller's NonProfit Marketing Blog. Social media is an important piece of the event marketing puzzle.  Unlike most nonprofits that are marketing one product all year long (a charitable cause),…

Why bigger isn't always better

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If you are an arts organization that has a budget of less than $500,000 (or even less than $1 million) and you need marketing help don't immediately think that you need to hire a big marketing firm or ad agency to get your marketing off on the…

Group Buying: Does it work for arts .orgs?

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Everyone is hearing a lot about group buying sites lately such as Groupon and Living Social.  (There are tons of others, but for the purposes of this post, I'm going to focus on those two because they are the biggest and most well-known.)  Arts…

3 Reasons to Choose iContact over Constant Contact

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First off, let me tell you that I am receiving no compensation from iContact nor do I have a customer service horror story about Constant Contact.  What follows is simply my opinion. Why I think that non-profits should use iContact instead…

Arts .Org Web Rock Stars

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There are lots of great examples of large corporations and companies who are using the web and social media in innovative ways.  These are excellent inspiration for us arts marketers.  I find myself wondering, "That is great, but how would…

Arts Convention Alert

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Attending conventions and conferences related to your .org can be VERY rewarding.  Here is a short list: Opera America Americans for the Arts Dance USA American Musicological Society Arts Reach Technology in the Arts (2009 information…

Why your arts .org should use Twitter

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It allows you to get the point of your message out quickly and easily to an audience who wants to hear it for FREE! Arts organizations are historically slow to jump on the technology bandwagon and that is just as true with social media.  Sites…

Service Fees

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I will be the first to tell you that I am not a fan of service fees. They seem to be on everything nowadays. I AM, however, a fan of service fees on group ticket orders. I generally think they shouldn't be above $5 for regular orders with…