Social Media Update 2016

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about…

How to Create Custom Audiences on Facebook

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This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running…

3 Things All Your Facebook Posts Should Have

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things…

How To Create A “Dark Post” On Facebook

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. Updated on December 19, 2016 Have you ever experimented with so-called “dark posts” on Facebook?  A dark post…

Have you thought about an arts virtual assistant?

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Launching today: ArtsArmy.org arts virtual assistants, a new firm trying a different approach to solving “brain drain” caused by high turnover in arts and cultural organizations. ArtsArmy.org gives arts groups access to skilled part-time…

Technology Integration at Palm Beach Opera

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This post was originally written for the Culture Builds Florida Blog. You may think that opera and technology don’t go together, but the arts are quite perfect for integration with all things digital.  Here are 5 things that we use regularly…

What is Your Cultural Organization Doing on its Summer Vacation?

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By Katie Walsh-Edwards For many South Florida cultural organizations, summer means an end of the programming season as snowbirds head north. This easy, breezy slowdown might seem like a welcome break; but arts marketers be warned, you could…

Using Sprout Social To Monitor Social Media

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I recently began using Sprout Social to monitor and manage the social media account at Palm Beach Opera and I've got one thing to say about it: I LOVE IT! There are many social media monitoring sites out there but many of them are just too darn…

Butts In Seats: 5 Tips for Event Marketing Using Social Media

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This post originally appeared Kivi Leroux Miller's NonProfit Marketing Blog. Social media is an important piece of the event marketing puzzle.  Unlike most nonprofits that are marketing one product all year long (a charitable cause),…

Why bigger isn't always better

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If you are an arts organization that has a budget of less than $500,000 (or even less than $1 million) and you need marketing help don't immediately think that you need to hire a big marketing firm or ad agency to get your marketing off on the…