If you’re trying to bring more traffic to your website (and who isn’t?), then you’ve begun to dabble in Search Engine Optimization (SEO). While daunting at first, SEO can be made much easier with Google Analytics, a free tool that allows you to learn more about your website visitors.
Google Analytics is a handy program that allows you to learn more about your website visitors. You can use Google Analytics to find out where your website visitors came from, the keywords they used to search for you, how long they were on your site (to the second!), how many pages they visited and more. This invaluable and easy to use tool will help you streamline your SEO and online marketing strategies.
To install Google Analytics onto your website, go to the Google Analytics website and open a free account. You will receive an html code to put on your website – it’ll just take your web designer a few minutes to insert the code. Data will become available to you in 24 hours or less once the code has been put on your site.
You may already be getting statistics from your web designer or hosting company, but with Google Analytics you can see in depth data for yourself in just seconds. Google Analytics will give you charts and graphs which will enable you to view the statistics of your website traffic.
You can begin optimizing your website within weeks of installing analytics. If you pay careful attention to the data you receive, you can make smart, efficient changes that will increase traffic to your site.
If you’re using multiple SEO techniques, chances are you don’t really know which ones are effective and which ones aren’t. With Google Analytics you can see exactly which of your online efforts are bringing in the best results, allowing you to focus your energy on the methods that work. If you are ready to try out Google Analytics or just want to see an example of how it works, visit their website here.