You already know that Google Analytics is an invaluable tool for helping you work on Search Engine Optimization (SEO). Google Analytics allows you to track trends over time.
For example, if you make a major change to the content of your website, then you will be able to use Google Analytics to compare visitor behavior before and after the change. Knowing how the change effects your visitors will help you determine whether or not the change you made is effective.
In this post, we’ll go over the different types of data Google Analytics provides you and what that means for your website. Here are a few of the most important kinds of data Google Analytics will show you:
- Bounce rate: Bounce rate is the percentage of people who land on a page on your site and then immediately leave without penetrating your site any further. A high bounce rate (over 50%) might mean visitors didn’t find the content of that page compelling enough to keep them exploring the site. Keep in mind that a bounce rate can vary depending on what type of site you have or what type of content is included on the landing page. For example, many people visit a blog just to quickly read the most recent post. This isn’t necessarily bad.
- How people reached your site: Your analytics data will tell you which visitors found you directly by typing in your URL, which were referred to you by another site, and which found you through a search engine.
- Direct traffic, or default traffic, includes visitors who typed in your web address or who used a bookmark.
- Referral traffic consists of visitors who came to your site from an outside link: an affiliate link, a directory, or maybe from a link you posted on your Twitter or LinkedIn. Google Analytics will tell you what site the referral visitor came from so you can know which sites are giving you the most traffic.
- Search engine visitors are those who used a major search engine to find your site or who clicked through a linked post as part of a paid search campaign. As Google Analytics will tell you which search engine the visitor used, then you are able to analyze this data along with the keywords used in their search to find out which search engines are working best for you and why.
- Traffic from Keywords: Analyzing the keywords visitors used to find your site and looking at your bounce rate can give you some idea of what your visitors were expecting to find on your site. A high bounce rate can indicate that you have not met their expectations for the keywords they used in the search engine. Knowing this would help you to find new keywords for your website and to optimize your site better to meet visitor expectations.
Using the data from Google Analytics will help you to better understand your visitors and ensure that they’re getting what they want from your site.