Senior Conference
Marketing Support
The right marketing help, right when your event needs it.
Built for service organizations and associations that run lean.
Most service organizations don't have a marketing gap. They have a capacity gap — good people stretched too thin, with not enough hours to execute the campaign their conference deserves on top of their day-to-day job duties.
I step in as a dedicated member of your team during the conference marketing cycle. I take on the strategy and execution work your staff doesn't have bandwidth for, with specialized expertise in nonprofit and conference marketing.
The result: a coordinated, well-executed campaign — without adding headcount, without a long-term commitment you're not ready for, and without handing your event to someone who doesn't know your audience.
Types of Events I Support
I specialize in small to mid-size nonprofit associations and service organizations across a wide range of sectors. If your organization runs an annual conference (or symposium, workshop, or other flagship event) that brings your community together around a shared mission or profession, this offer is built for you.
Arts & Culture
Community & Human Services
Education & Academic Associations
Healthcare & Public Health
Technology & Innovation
Environment & Sustainability
Civic & Political Organizations
Legal & Professional Services
Faith-Based & Religious Organizations
Trade & Industry Associations
Social Justice & Advocacy
Economic Development & Workforce
How It Works
Every engagement is structured around what your organization actually needs. That might mean a focused diagnostic of your current conference marketing, a full campaign build for an upcoming show, ongoing senior execution support month to month, or an embedded fractional marketing leader across your entire event calendar.
Conference marketing strategy and campaign planning
Audience segmentation and list strategy
Email copywriting, builds, and deployment
Social media content creation and scheduling
Paid social and digital advertising management
Campaign calendar and deadline management
Registration copy and conversion optimization
Speaker and session promotional content
Lapsed attendee re-engagement campaigns
Post-show retention and follow-up campaigns
Performance tracking and monthly reporting
Sound like this might be helpful?
Feel free to reach out to me with your project needs. If it seems like it might be a fit, we’ll connect and I'll be happy to provide you with a detailed scope of work and custom pricing.