Posts

4 Tips To Help You Write a Group Sales Intro Letter

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Do you want to include a letter with your group sales brochure?  Not sure where to start?   In general, letters to ticket buyers (or potential ticket buyers) should be rather short (no more than 3 paragraphs) and written in a personable tone.…

Box Office vs. Group Sales

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My newest (cyber) friend is Erin Vargo who is the Audience Development and Group Sales Manager at The 5th Avenue Theatre in Seattle.  She recently sent me a very interesting blog post from the off-stage right blog: Better box office and front…

Access the softer side of your group sales message

I know all of you out there are piggybacking on your arts .org's general marketing message.  You use the same marketing verbiage for each show, get your group discount prices based on the regular ticket prices, and use the same graphics and…

Why your arts .org should use Twitter

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It allows you to get the point of your message out quickly and easily to an audience who wants to hear it for FREE! Arts organizations are historically slow to jump on the technology bandwagon and that is just as true with social media.  Sites…

FAM TOURS

Have you ever participated in a FAM tour?  You're CVB probably does them at least a few times per year.  Normally a large travel or tourism organization (like a CVB) will bring in tour operators, travel agents, or other group leader-type people…

the Forum is open!

Ever wished you could ask other Group Sales Managers a question?  Wanted to share information?  Maybe get feedback?  Well, now you can! I have just started the only Arts Group Sales Forum on the web:  www.artsgroupsalesforum.com Check…

The Marketing World is All A-Twitter

Twitter is fast becoming the hot new thing.  You can follow everyone from the CEO of a Fortune 1000 company to the 16-year-old next door.  It has become a sort of "mini-blog" outlet .  Check out my Twitter page!

Website Content

I can't stress enough the importance of having a Group Sales presence on your .org's website.  Even just 3 years ago, it wasn't all that common to see an entire page of a site dedicated to Group Sales.  Now, it is a necessity.  I still come across sites…

Send me your stuff!!!

I am starting a project to collect group sales brochures from as many arts organizations as possible.  If you have a PDF of your brochure, please send it to me at [email protected] as soon as you are able.  I will post them in a little…

'Tis the Season for Group Sales!

Now is the time to get those group sales in for the 08-09 season.  Group subscription renewals are probably winding down and single tickets are starting up.  Don't forget to personally contact any groups who haven't renewed or single ticket…