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How To Create Custom Dashboards

This post originally appeared on ArtsHacker.com. Head over there for lots of great information for arts administrators. Do you have specific pieces of data that you always want to see when you’re checking your Google Analytics? (Because…

Getting the Most From Your Analytics Data: Are You Reaching Your Target Audience?

Collecting data and gathering information is only valuable if you match this data with tangible outcomes and goals. Identify key goals for your website, then use your analytics data to determine if these goals are being met. Common goals might…

How Well is Your Website Working for You? Understanding Google Analytics Data

You already know that Google Analytics is an invaluable tool for helping you work on Search Engine Optimization (SEO). Google Analytics allows you to track trends over time. For example, if you make a major change to the content of your website,…

Google Analytics: The Free Key to Better Search Engine Optimization

If you’re trying to bring more traffic to your website (and who isn’t?), then you’ve begun to dabble in Search Engine Optimization (SEO). While daunting at first, SEO can be made much easier with Google Analytics, a free tool that allows…