Posts

Arts .Org Web Rock Stars

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There are lots of great examples of large corporations and companies who are using the web and social media in innovative ways.  These are excellent inspiration for us arts marketers.  I find myself wondering, "That is great, but how would…

4 Tips To Help You Write a Group Sales Intro Letter

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Do you want to include a letter with your group sales brochure?  Not sure where to start?   In general, letters to ticket buyers (or potential ticket buyers) should be rather short (no more than 3 paragraphs) and written in a personable tone.…

Box Office vs. Group Sales

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My newest (cyber) friend is Erin Vargo who is the Audience Development and Group Sales Manager at The 5th Avenue Theatre in Seattle.  She recently sent me a very interesting blog post from the off-stage right blog: Better box office and front…

Why your arts .org should use Twitter

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It allows you to get the point of your message out quickly and easily to an audience who wants to hear it for FREE! Arts organizations are historically slow to jump on the technology bandwagon and that is just as true with social media.  Sites…

FAM TOURS

Have you ever participated in a FAM tour?  You're CVB probably does them at least a few times per year.  Normally a large travel or tourism organization (like a CVB) will bring in tour operators, travel agents, or other group leader-type people…

the Forum is open!

Ever wished you could ask other Group Sales Managers a question?  Wanted to share information?  Maybe get feedback?  Well, now you can! I have just started the only Arts Group Sales Forum on the web:  www.artsgroupsalesforum.com Check…

innOVATIONS

For this installment of innOVATIONS, I am pleased to bring you the thoughts of Chris Harrower, Group Sales blogger extraordinaire. I asked him for his thoughts on new ways of doing things in the field of Group Sales. New ways of doing things?…

Website Content

I can't stress enough the importance of having a Group Sales presence on your .org's website.  Even just 3 years ago, it wasn't all that common to see an entire page of a site dedicated to Group Sales.  Now, it is a necessity.  I still come across sites…

'Tis the Season for Group Sales!

Now is the time to get those group sales in for the 08-09 season.  Group subscription renewals are probably winding down and single tickets are starting up.  Don't forget to personally contact any groups who haven't renewed or single ticket…

Prices and Perks

Many companies offer a complimentary ticket to group leaders as a perk for organizing a group.  Depending on the organization, this may be in conjunction with up to a 30% discount on the tickets.  Worried about your bottom line?  Worried…