No One Cares About Your Website Slider

This post originally appeared on Head over there for lots of great information for arts administrators. I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their…

Adding heatmapping to your website

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If you know me even just a little, you know that I love data.  Especially in the field of arts marketing because we tend to have our own preconceived notions as arts marketers on what "our people" like, what they want, and how they behave.…