Now is the time to get those group sales in for the 08-09 season. Group subscription renewals are probably winding down and single tickets are starting up. Don’t forget to personally contact any groups who haven’t renewed or single ticket groups who haven’t called in yet.
If you have an e-marketing plan for your groups, now is the time to be sending out timely e-blasts about upcoming shows and ticket availability.
Also, if your group brochure hasn’t gone out yet, you might want to make that your first priority. Even if your brochure normally goes out late, don’t hesitate to send out a postcard or simply a letter to your existing groups and prospects. Without this kind of reminder, the group leaders won’t have your organization at the front of their mind.