It allows you to get the point of your message out quickly and easily to an audience who wants to hear it for FREE!
Arts organizations are historically slow to jump on the technology bandwagon and that is just as true with social media. Sites like Facebook and MySpace had already exploded before most arts .orgs started using them. Now everyone from the huge Metropolitan Opera to the tiny Masterworks Chorus of the Palm Beaches have Facebook fan pages.
So, if you are already on Facebook and MySpace, why add Twitter? Isn’t that too much? Well, no, it really isn’t. Twitter is sort of like a Facebook status update only outside of Facebook. You’ve got 140 characters to get your point across. And if you need more – you can link to it easily.
In the .org world, where convoluted, wordy marketing verbiage is the norm, Twitter forces you to resist the urge to wax loquacious and get to the point! Got $10 student tickets for Don Giovanni? Great! Then that is your “tweet” along with the link on how to buy on your site:
$10 Student Tickets for Don Giovanni: http://www.myoperacompany.org
Simple and easy to understand.
Also, don’t forget that the people that are following your updates on Twitter, want to know what is going on at your .org. You’ve got a captive audience!
Check out these arts .orgs on Twitter:
HoustonBallet / Houston Ballet
paballet / Pennsylvania Ballet
MapleBallet / Maple Youth Ballet
FortSmithBallet / Fort Smith Ballet
DanseEtoile / Danse Etoile Balle
sfballet / San Francisco Ballet
sfopera / San Francisco Opera
palmbeachopera / Palm Beach Opera
operamemphis / Opera Memphis
Conopera / Ctr for Contem Opera
SFBRAVOCLUB / SF Opera BRAVO! Club
LondonLyric / London Lyric Opera
operaboston / Opera Boston
usuo / UT Symp | UT Opera
NashvilleOpera / Nashville Opera
operatheater / Center City Opera
roh_london / Royal Opera House
vaopera / Virginia Opera
BirminghamOpera / Birmingham Opera Co
LyricOpera / Lyric Opera
MNOPERA / The Minnesota Opera
AustinOpera / Austin Lyric Opera
kcopera / Lyric Opera of Kansas City
SacramentoOpera / Sacramento Opera
atlantasymphony / Atlanta Symphony
nwsymphony / New World Symphony
chicagosymphony / Chicago Symphony
BaltSymphony / Baltimore Symphony
londonsymphony / London Symphony Orch
V_S_O / Vancouver Symphony
gcsymphony / Gulf Coast Symphony