It allows you to get the point of your message out quickly and easily to an audience who wants to hear it for FREE!

Arts organizations are historically slow to jump on the technology bandwagon and that is just as true with social media.  Sites like Facebook and MySpace had already exploded before most arts .orgs started using them.  Now everyone from the huge Metropolitan Opera to the tiny Masterworks Chorus of the Palm Beaches have Facebook fan pages.  

So, if you are already on Facebook and MySpace, why add Twitter?  Isn’t that too much?  Well, no, it really isn’t.  Twitter is sort of like a Facebook status update only outside of Facebook.  You’ve got 140 characters to get your point across.  And if you need more – you can link to it easily.  

In the .org world, where convoluted, wordy marketing verbiage is the norm, Twitter forces you to resist the urge to wax loquacious and get to the point!  Got $10 student tickets for Don Giovanni?  Great!  Then that is your “tweet” along with the link on how to buy on your site:

$10 Student Tickets for Don Giovanni: http://www.myoperacompany.org

Simple and easy to understand.  

Also, don’t forget that the people that are following your updates on Twitter, want to know what is going on at your .org.  You’ve got a captive audience!

Check out these arts .orgs on Twitter:

HoustonBallet / Houston Ballet

paballet / Pennsylvania Ballet

MapleBallet / Maple Youth Ballet

FortSmithBallet / Fort Smith Ballet

DanseEtoile / Danse Etoile Balle

sfballet / San Francisco Ballet

sfopera / San Francisco Opera 

palmbeachopera / Palm Beach Opera

operamemphis / Opera Memphis

Conopera / Ctr for Contem Opera

SFBRAVOCLUB / SF Opera BRAVO! Club

LondonLyric / London Lyric Opera

operaboston / Opera Boston

usuo / UT Symp | UT Opera

NashvilleOpera / Nashville Opera

operatheater / Center City Opera 

roh_london / Royal Opera House

vaopera / Virginia Opera

BirminghamOpera / Birmingham Opera Co

LyricOpera / Lyric Opera

MNOPERA / The Minnesota Opera

AustinOpera / Austin Lyric Opera

kcopera / Lyric Opera of Kansas City

SacramentoOpera / Sacramento Opera

atlantasymphony / Atlanta Symphony

nwsymphony / New World Symphony

chicagosymphony / Chicago Symphony

BaltSymphony / Baltimore Symphony

londonsymphony / London Symphony Orch

V_S_O / Vancouver Symphony

gcsymphony / Gulf Coast Symphony


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