You’ve almost certainly heard of AI by now and the myriad tools available (free and paid) that can help do everything from writing emails to chatting with website visitors. You may have even tried out some of them like ChatGPT.

To truly maximize the impact of your email marketing efforts, segmentation is the key. By segmenting your email list, you can personalize your messages, target specific customer groups, and achieve higher engagement rates and conversion rates.

In this blog post, we will explore some email design best practices that will help you create engaging and effective emails that stand out in the crowd.

Let’s face it — everyone’s email inboxes are overflowing. But before you label email marketing as yet another form of spam, hear me out. Email marketing has become a crucial aspect of any successful marketing strategy.