My perspective on marketing and communications.
Why are we so afraid of hard work?
The key findings summary of the special COVID-19 edition of the Culture Track report has been released and it contains some very telling…Continue reading on We Are Arts Marketers »
Self Serve Advertising Is The Future
Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaign. However, those channels are usually expensive
Tools To Help De-Jargon Your Messaging
Note: There are no affiliate links included in this post. In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither is free, but they are affordable and you may find them well worth the cost. Both of these first options are AI
Only 7% Of The US Population Is Not Online
New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 years and now sits at just 7%. We anecdotally tend to think that many of our older patrons do not use the
Cialdini’s Universal Principles of Influence...
Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marketers. He recently was interviewed by Roger Dooley of Neuroscience Marketing. I found it to be incredibly
Everything is different. Some things..
Yes, the world is quite different from what it was just a few months ago. The nonprofit industry has had a dramatic shift in not only how…Continue reading on We Are Arts Marketers »