My perspective on marketing and communications.

by Ceci Dadisman on July 7, 2020 at 3:24 pm

The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arriving later in the month. By conducting survey research and qualitative research among both arts audiences and […]

by Ceci Dadisman on June 15, 2020 at 7:39 pm

If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck is that?” Well, it is traffic coming through something called a “link […]

by Ceci Dadisman on June 1, 2020 at 7:00 am

As it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many organizations have widely shared free and open content online which has turned out to be a good vehicle […]

by Ceci Dadisman on May 21, 2020 at 7:00 am

In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours in those initial days but, if you have been looking at your data, you probably have seen a drop-off in […]