My perspective on arts marketing and nonprofit communications.


  • Time To Say Goodbye…To People Who Never Open...
    by Ceci Dadisman on March 23, 2020 at 7:00 am

    I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you’ve probably got some people on your list who haven’t opened any of your emails for a year or more. If someone falls into that category, odds are it is either an […]

  • What To Do When You’re Dark
    by Ceci Dadisman on March 17, 2020 at 7:00 am

    I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the question arises as to how to keep in touch with patrons through this uncertain time. I have a few ideas to […]

  • My Favorite Digital Marketing Tools
    by Ceci Dadisman on March 9, 2020 at 7:00 am

    I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. Airtable I love Airtable so much that I’ve devoted an entire post about what makes it so awesome. I use it exclusively to manage campaigns and content calendars. I […]

  • How To Get People To Open Your Emails
    by Ceci Dadisman on February 17, 2020 at 10:06 pm

    Short answer: Send them content they find interesting. Long answer: SendGrid’s 2019 Email Benchmark and Engagement Study data has been published and it has some important insights for arts organizations on why people open or don’t open emails. The two top reasons why people open your […]