My perspective on arts marketing and nonprofit communications.

ArtsHacker

  • How To Get People To Open Your Emails
    by Ceci Dadisman on February 17, 2020 at 10:06 pm

    Short answer: Send them content they find interesting. Long answer: SendGrid’s 2019 Email Benchmark and Engagement Study data has been published and it has some important insights for arts organizations on why people open or don’t open emails. The two top reasons why people open your […]

  • Print With A Purpose
    by Ceci Dadisman on January 28, 2020 at 9:54 pm

    We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads  depends on your market and target audience. That said, I just saw a really great use of a print ad that is totally outside the box. Love Beauty and Planet recently placed an ad in the […]

  • It Isn’t Only About “Young” People
    by Ceci Dadisman on January 7, 2020 at 9:03 pm

    A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”).  This refers to a Japanese term used to classify people aged between 65 and 75. We tend to think of “young” audiences as people below the age of 40 but […]

  • Spoiler Alert: Multichannel Communications Work...
    by Ceci Dadisman on December 18, 2019 at 4:22 pm

    If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social media, email, direct mail, etc) because each channel reinforces the others and strengthens your […]

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