My perspective on marketing and communications.

Over the past couple of days, I’ve been reminded why we shouldn’t rely on relative time-based words and phrases like “today,” “tomorrow,” or “next week” when posting on social media. Why, you ask? Because I’m just now seeing #GivingTuesday posts from a variety of organizations — […]

I know many of you use Canva , so I’ve got some great news for you! Canva is a great tool for nonprofits to create everyday design assets such as social media posts, digital display ads, email headers, etc. Best of all, the premium version is free for nonprofits! (If you aren’t taking advantage […]

Ok folks, let’s talk about arts organizations on TikTok. In the past few months, I’ve noticed more and more establishing a presence and totally rocking it! I’ve been in the industry for the advent of nearly all the major social media platforms (and some not so major, and even more […]

My colleague and frequent collaborator Ann Marie Sorrell is fond of saying that engagement with diverse communities must be more than “checking a box” and she’s absolutely correct.  Ann Marie and I are long-time collaborators in this work, starting with a multi-year initiative many years ago […]