My perspective on arts marketing and nonprofit communications.

ArtsHacker

  • It Isn’t Only About “Young” People
    by Ceci Dadisman on January 7, 2020 at 9:03 pm

    A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”).  This refers to a Japanese term used to classify people aged between 65 and 75. We tend to think of “young” audiences as people below the age of 40 but […]

  • Spoiler Alert: Multichannel Communications Work...
    by Ceci Dadisman on December 18, 2019 at 4:22 pm

    If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social media, email, direct mail, etc) because each channel reinforces the others and strengthens your […]

  • Ticket Buyers Are Shoppers
    by Ceci Dadisman on December 9, 2019 at 3:33 pm

    A blog post recently published by the folks at dotdigital shares ideas on how to turn holiday shoppers into year-round buyers through email communications. As I read it, it struck me how these things are pretty much exactly the same for ticket buyers. Our events are products and our ticket buyers […]

  • Should You Use MailChimp’s New Website Builder?
    by Ceci Dadisman on November 26, 2019 at 5:24 pm

    Quick Answer: No. Longer Answer: MailChimp recently added a website builder to its suite of features. This is a logical addition especially because MC is looking to become a full-service CRM platform. The website builder is easy-to-use and lightweight, but it doesn’t have enough features for […]

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