My perspective on marketing and communications.

ArtsHacker

  • The Data Doesn’t Lie
    by Ceci Dadisman on September 23, 2020 at 3:38 pm

    Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Community In A Time Of Crisis Key Findings With lead funding from The Wallace […]

  • Yes, People Will Pay For Digital Content
    by Ceci Dadisman on September 8, 2020 at 5:25 pm

    There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out which shows definitively that people are indeed willing to pay for this type of content and some that […]

  • 4 Emails To Send That Don’t Ask For Money
    by Ceci Dadisman on July 20, 2020 at 2:33 pm

    Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some ideas for emails that don’t involve donating or purchasing but serve to educate and entertain. […]

  • Special COVID-19 Edition Of CultureTrack Is Here
    by Ceci Dadisman on July 7, 2020 at 3:24 pm

    The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arriving later in the month. By conducting survey research and qualitative research among both arts audiences and […]

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