My perspective on marketing and communications.


  • Research Data On Vaccine Mandates
    by Ceci Dadisman on September 16, 2021 at 9:48 pm

    As organizations return to in-person events, many are deciding whether to have a vaccine mandate for staff, artists, and/or ticket buyers/attendees. My colleague Drew McManus is compiling a database of vaccination policies from all types of organizations. Organizations that have not yet implemented […]

  • Self Serve Advertising Is The Future
    by Ceci Dadisman on June 24, 2021 at 10:43 pm

    Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaigns. However, those channels are usually expensive […]

  • Tools To Help De-Jargon Your Messaging
    by Ceci Dadisman on June 18, 2021 at 2:26 pm

    Note: There are no affiliate links included in this post.  In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither are free, but they are affordable and you may find them well worth the cost. Both of these first options are AI […]

  • Only 7% Of The US Population Is Not Online
    by Ceci Dadisman on May 27, 2021 at 2:22 pm

    New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 years and now sits at just 7%. We anecdotally tend to think that many of our older patrons do not use the […]