Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaign. However, those channels are usually expensive

Note: There are no affiliate links included in this post. In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither is free, but they are affordable and you may find them well worth the cost. Both of these first options are AI

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 years and now sits at just 7%. We anecdotally tend to think that many of our older patrons do not use the